I’m a Product Design Partner to founders and tech companies. I help shape ideas and design compelling products for fast-moving teams.
Previously, Google and Zendesk.
Project snapshots
Quick, outcome-focused snapshots of real product work.
(Case studies available upon request).
Action Builder (Zendesk)
From idea to functioning MVP in 77 days: designing a no-code automation tool for Zendesk Admins.
Lead product designer
2024-2025
From 3 to 40+ team members over time
Overview
Action Builder was created to give Zendesk’s Strategic Admins an easier way to automate workflows, without needing engineers or paying for third-party tools like Zapier.
I led the project kickoff and helped turn the idea into a working product in just 77 days. With clear goals, ample research, and a tight timeline, I used a “scaffolding” approach to quickly map the core experience and align the team. These early blueprints gave everyone, from designers and PMs to engineers, a solid understanding and foundation to build on.
As a remote team, I set up twice-weekly design–engineering syncs and encouraged habits like async feedback and clear ownership, which kept everyone in sync as the product came together.
We launched the MVP, signed up over 150 customers in our Early Access Program, and paved the way for a new product line at Zendesk.
Key outcomes
Launched an MVP in just 77 days
Helped attract 150+ customers during Early Access
Project enablers
Mapped the end-to-end experience early to align the team
Developed shared patterns, components, and documentation for scale
Improved remote collaboration with clear rituals and async workflows
Validated the opportunity through research and close partner alignment
Admin Center Homepage (Zendesk)
Reimagining the Admin Center homepage as a customizable, extensible workspace for all the key information admins need.
Lead product designer
2021–2023 (on and off)
Vision-led initiative with cross-functional input
Overview
Admin Center is Zendesk’s control room, where admins handle everything from billing and security to automations and user management. For years, its homepage lacked clarity and a strong product vision.
I led the redesign, starting in 2021 as the sole product designer, working alongside a content designer. Our aim was to create a customizable, extensible workspace that gives admins quick access to the most important information for managing their Zendesk instance.
To understand what admins needed, I ran strategy workshops with over 50 stakeholders and surfaced 150+ jobs-to-be-done. This helped me identify key themes like system health, training, alerts, and customization, which shaped our design principles. I used a widget-based, modular approach to prototype the homepage and align teams on the vision.
Testing prototypes with customers, I refined the UI and built an interactive Figma demo to show how a dynamic homepage could boost admin confidence and simplify daily tasks.
This project is a strong example of proactive design leadership and inclusive collaboration, breathing new life into a critical but overlooked part of the Zendesk admin experience.
Key outcomes
Delivered a clear vision for a high-traffic area
Designed a flexible, modular homepage based on real jobs-to-be-done
Built and tested a prototype to align stakeholders and spark interest
Developed a fully coded prototype to showcase the complete experience
Project enablers
Built strong cross-functional alignment through early stakeholder workshops
Maintained clear design ownership without a dedicated team or roadmap
Used blueprint wireframes to speed up alignment and gather feedback
Validated direction with interactive prototypes and real customer input
Worked closely with content design throughout the process
Cluey Learning (Startup)
Designing a virtual tutoring platform from the ground up—for focused learning across years 3–12
Founding product designer
2017–2020 (6 months to MVP)
Small cross-functional team
Overview
As the founding product designer at Cluey Learning, I helped create a personalized tutoring platform for students in years 3–12, covering Maths, English, and Chemistry. Our goal was to build a virtual space where students and tutors could meet, collaborate, and work through tailored lessons in focused, 45-minute sessions.
Leading design from discovery through launch, I worked with a small team to explore the needs of both students and tutors, identifying the right tools and UI patterns for effective learning. Early wireframes helped us quickly align and refine interactions by simulating real tutoring scenarios.
One major challenge was designing for a wide range of ages and tech skills. I focused on creating an intuitive, distraction-free interface by leveraging smart features such as auto-collapsing views and streamlined controls. By partnering closely with engineering, I refined usability in real time and prototyped key flows in high fidelity.
The result: a fully functional platform built in six months, now supporting thousands of students and empowering tutors with the clarity and flexibility they need to guide learning effectively.
Key outcomes
Designed and launched a new product in 6 months
Built a UI for all ages, subjects, and skill levels
Helped Cluey grow from concept to a product used by thousands
Shaped product vision and strategy through hands-on design and rapid iteration
Project enablers
Used blueprint wireframes to quickly explore early ideas
Led discovery to identify core needs and constraints
Prototyped and tested key workflows for usability
Worked closely with engineering to refine and deliver polished interactions
Other contributions at Zendesk
As Lead Designer at Zendesk, I’ve led multiple projects and contributed to improving both the product experience for Zendesk Admins and the way our teams work together. Alongside the core product work shown on this page, I’ve taken initiative to solve design problems at a systems and process level, balancing thoughtful user experience with pragmatic execution.
Settings migration
In 2021, I led the design and migration strategy to bring together settings from across Zendesk’s products into the Admin Center. Previously, settings were scattered due to acquisitions, creating a fragmented experience. Instead of forcing customers to switch immediately, I proposed a phased migration that lets users access old and new settings side by side for 3 months. This approach reduced friction and built user confidence. I mapped the plan to a clear design process and timeline, making the complex transition smoother and easier to communicate.
Design process improvements
Beyond product work, I’ve focused on strengthening collaboration. In 2022–2023, I ran audits and workshops to identify process friction, then shared my findings and improvement ideas with our SVP of Design. I developed practical tools for designers, including a project-planning timeline builder, a design-process checklist for stakeholder transparency, and a UI kit to speed up early design. These efforts reflect my belief that strong results come from strong collaboration, and that designers help create clarity both in products and in how we work.
Mentorship
Mentorship and team development have been a core part of my role. I’ve coached designers through regular 1:1s focused on process, collaboration, and growth, shared tools and case studies, and helped build confidence in product work. I’ve also created learning opportunities by inviting team members to workshops and openly sharing my process through templates and conversations.
I believe great design comes from supporting each other with shared tools, clear processes, and room to grow. For me, these efforts are essential to keeping the team aligned, empowered, and focused on what matters.
Thank you for your thought leadership and willingness to share ideas. Your templates also have consistently helped me formulate and organize my thoughts. Much appreciated!
Nicaela Rivera
Senior Product Designer, Zendesk
I appreciate your constant willingness to be helpful and share your knowledge with me and the rest of the design team. Your insights into your design process have been very valuable in helping me reach my professional development goals. Thank you for answering my questions, sharing your resources, and taking the time to meet with me.
Mandy Lai
Senior Product Designer, Canva
Thank you for meeting with me on a 1/1 basis. Your willingness to share your processes with the broader design team is truly inspiring, and I have found your ideas to be extremely helpful and influential in our work. Your input on collaboration with product managers has been beneficial, and I have already implemented some of your ideas into my practice. I appreciate you sharing your experiences and advice and encouraging me to make them my own and how friendly and informal these sessions feel. I admire your commitment to advocating for design.
Smriti Swaminathan
Product Designer at Deputy
Thank you for being such a positive influence on the product design team. Every time we chat you’re creating a new tool or resource for the benefit of your colleagues, and inspiring folks to level up.
Sarah Stevens
Lead Product Designer, Canva
Let’s talk
Feel free to get in touch anytime, I’m happy to help.