About
I’m drawn to ambitious ideas and ambiguous product challenges.
I begin by digging into the core problem, exploring a range of solutions, and collaborating with my team to chart a focused path from concept to launch.
At Zendesk, I led enterprise projects and vision-setting initiatives delivering a better experience for Zendesk Admins. This included defining and designing Action Builder, a no-code automation tool that launched as an MVP in 77 days. I also coached designers and developed practices that helped teams work more strategically and collaboratively.
At Google, I developed the concept and design for a minimal Android phone experience focused on digital wellbeing and more intentional technology use. I also used AI to create audio lessons for digital wellbeing, and taught other designers how to apply AI in their own prototyping work (view a presentation).
Earlier in my career, I worked independently with startups and established companies, helping them validate ideas and build products across web and mobile. I also designed complex, bespoke trading applications for major banks.
I have a strong point of view, but I care more about reaching the right outcome than being right. I share work early, invite challenge, and build on the expertise around me.
I don’t bring the same process to every project. Depending on the challenge, I move between strategy, research, systems thinking, prototyping, and detailed design. The goal is always the same: to help the team make informed decisions and keep the product moving forward.
AI-assisted development is now a practical part of that process. I use it to explore ideas, prototype quickly, and build working applications, extensions, and automations.
Alongside my product work, I created and run Everyday UX and UI Goodies, two independent resources focused on design growth, craft, and better ways of working.
What I Bring
Product definition and systems thinking
Clarity and direction in complex work
Cross-functional alignment
High standards with practical delivery
Design coaching and practice development
Get in touch
I work from my home office in Sydney.
Workshops & Community
Workshops.
I regularly run expert-led workshops for designers, in partnership with ReThink (US) and others. These sessions help designers build skills, confidence, and stronger peer collaboration.
Recent workshops include
Sep/Oct/Nov, 2025 - Jan 2026
Jun/Sep/Dec, 2024
Leadership through support, challenge, and action.
I believe leadership is about creating the conditions for people to do their best work. That means support when it’s needed, challenge when it matters, and a steady push toward action. I hold a high bar, but I don’t believe in throwing people in the deep end without backup.
Great work happens when you combine high standards with trust, honest feedback, and practical guidance. I see leadership as setting a clear direction, removing obstacles, and supporting others as they grow.
Resources I’ve Created
Discover Your Way to Making It
A short book about developing your creative practice, staying motivated, and forging your own path.
Navigating Ambiguity
A practical deck for bringing structure and clarity to unclear product work.