Hey, you.
Great products are rooted in exceptional ideas.
I’m a Sydney-based product designer driven by curiosity. I love taking things apart to understand how they work. I interrogate ideas, break them open, and reassemble them until they either make sense or simply work better. This investigative approach shapes everything I do. I move fluidly between hands-on experimentation and big-picture strategy. I care deeply about getting things right, but I also know when to let go and share my work with the world.
I work from my home office in Sydney.
A love for building.
Entrepreneurial by nature, I thrive on building.
Over the past few years at Zendesk, I served as a lead designer, driving projects across Admin Center and Developer Center. I led the end-to-end design and launch of Action Builder, a no-code automation tool. During my time at Zendesk, I also contributed to vision-setting initiatives and mentored fellow designers.
Previously at Google, I explored concepts for a minimal phone UI to foster a healthier relationship with technology.
Before relocating to Australia a decade ago, I worked independently with both startups and established companies, validating ideas, designing new features, and building products across web, mobile, and enterprise software.
Outside client work, I write weekly for Everyday UX and run UI Goodies, a design directory for creative people.
How I help.
I flex to fit what your team needs. Sometimes that means jumping in as hands-on design support to help ship products, features, and experiences. Other times, it’s about helping you figure out what to build, shaping product direction, clarifying positioning, weighing trade-offs, and finding a practical path forward.
I also work closely with designers and founders as a thinking partner, mentor, or coach, helping teams sharpen their craft, communicate more clearly, and make stronger product decisions. No matter the role, my goal is the same: to help you build better products and leave your team stronger than before.
Common engagements: product design, MVP development, product positioning, design coaching, and strategic communication.
Reach out to connect or collaborate.
Workshops & Community
Workshops.
I regularly run expert-led workshops for designers, in partnership with ReThink (US) and others. These sessions help designers build skills, confidence, and stronger peer collaboration.
Recent workshops include
Sep/Oct/Nov, 2025 - Jan 2026
Jun/Sep/Dec, 2024
Leadership through support, challenge, and action.
I believe leadership is about creating the conditions for people to do their best work. That means support when it’s needed, challenge when it matters, and a steady push toward action. I hold a high bar, but I don’t believe in throwing people in the deep end without backup.
Great work comes from high standards paired with trust, honest feedback, and real guidance. To me, leadership isn’t about control; it’s about setting direction, clearing roadblocks, and helping others grow along the way.
Always asking
—
What is the best outcome we can create?
The best outcomes reflect deep thinking, considered decisions, and values-led intent.