About
With an entrepreneurial mindset, I tackle ambiguous product challenges. I help define the underlying system, set a clear direction, and bring product, design, and engineering together to turn ideas into something real.
At Zendesk, I led end-to-end enterprise projects and vision-setting initiatives across Admin Center and Developer Center. This included product definition and design for Action Builder, a no-code automation tool launched as an MVP in 77 days. Alongside delivery, I coached designers and developed practices that helped teams work more strategically and collaboratively.
At Google, I led the concept and design of a minimal Android phone experience focused on digital wellbeing and intentional use.
Earlier in my career, I worked independently with startups and established companies, validating ideas and building products across web and mobile. I also designed complex, bespoke front-end trading applications for major banks.
I bring a strong point of view, but care more about reaching the right outcome than being right. I share work early, invite challenge, and build on the expertise around me.
AI-assisted development is now a hands-on part of my practice. I use it to explore ideas, prototype, and build working applications, extensions, and automations.
I tailor my approach to each challenge, shifting between strategy, research, systems thinking, prototyping, and detailed design, always focusing on what best empowers the team to make informed decisions and advance the product.
Alongside my product work, I created and run Everyday UX and UI Goodies, two independent resources focused on design growth, craft, and better ways of working.
What I Bring
Product definition and systems thinking
Clarity and direction in complex work
Cross-functional alignment
High standards with practical delivery
Design coaching and practice development
Get in touch
I work from my home office in Sydney.
Workshops & Community
Workshops.
I regularly run expert-led workshops for designers, in partnership with ReThink (US) and others. These sessions help designers build skills, confidence, and stronger peer collaboration.
Recent workshops include
Sep/Oct/Nov, 2025 - Jan 2026
Jun/Sep/Dec, 2024
Leadership through support, challenge, and action.
I believe leadership is about creating the conditions for people to do their best work. That means support when it’s needed, challenge when it matters, and a steady push toward action. I hold a high bar, but I don’t believe in throwing people in the deep end without backup.
Great work happens when you combine high standards with trust, honest feedback, and practical guidance. I see leadership as setting a clear direction, removing obstacles, and supporting others as they grow.
Resources I’ve Created
Discover Your Way to Making It
A short book about developing your creative practice, staying motivated, and forging your own path.
Navigating Ambiguity
A practical deck for bringing structure and clarity to unclear product work.