About me
Over the past few years at Zendesk, I served as a lead designer, driving projects across Admin Center and Developer Center. I led the end-to-end design and launch of Action Builder, a no-code automation tool. During my time at Zendesk, I also contributed to vision-setting initiatives and mentored fellow designers.
Previously at Google, I explored concepts for a minimal phone UI to foster a healthier relationship with technology.
Before relocating to Australia a decade ago, I worked independently with both startups and established companies, validating ideas, designing new features, and building products across web, mobile, and enterprise software.
More recently, I stepped away from full-time roles to pursue creative projects and freelance opportunities.
Entrepreneurial by nature, I thrive on building, whether as a founding designer or as a collaborator on innovative products and SaaS ventures.
Ways of working
Solve the right problem
Most stakeholders focus on the look and feel of the finished product. But there’s a lot that happens behind the scenes to make a design truly work. For me, it all starts with identifying the right problem and iterating until the solution can’t get any better. That means lots of divergent thinking, exploring different approaches, and stripping away the unnecessary.
Work together well
Great products come from valuing every idea and working closely together. Openness, kindness, and true collaboration are the foundation of great teams. I keep the design process clear and inclusive, sharing work early and often so everyone can contribute and stay informed.
Working slow and fast
Depending on the work and context, sometimes you want to move fast, and sometimes you need patience. I’ve developed ways of working that let me move quickly through early, shifting phases and slow down when the work demands more care. Breadth requires speed; craft requires depth. Knowing when to switch between the two brings excitement, focus, and momentum to the work.
The right artifacts
We have more design tools and methods of creation than ever before. Yet, tried-and-true approaches still hold their value amid this abundance of new options. Vibe coding is front and center, and teams move fast. I always strive to choose the right tool and deliver the artifact best suited to the task and context. Sometimes that’s a prototype, other times a wireframe (yes, a wireframe).
Workshops and community
Workshops
I regularly run expert-led workshops for designers, in partnership with ReThink (US) and others. These sessions help designers build skills, confidence, and stronger peer collaboration.
Recent workshops include
Sep/Oct/Nov, 2025 - Jan 2026
Jun/Sep/Dec, 2024
How to build trust and enhance collaboration
Nov 2023
Design leadership through support, challenge, and action
I believe leadership is about creating the conditions for people to do their best work. That means support when it’s needed, challenge when it matters, and a steady push toward action. I hold a high bar, but I don’t believe in throwing people in the deep end without backup.
Great work comes from high standards paired with trust, honest feedback, and real guidance. To me, leadership isn’t about control; it’s about setting direction, clearing roadblocks, and helping others grow along the way.