I’ve been a designer for a long time, and I love how the practice has evolved over the years. I’ve evolved alongside it. The tools are better, and the craft is sharper, but the fundamentals remain the same: solve the right problem, and build the right thing, in the right way for the user.

When working with designers, most people focus on the look and feel of the finished product. But there’s a lot that happens behind the scenes to make a design truly work. Much of it, you don't see. For me, it all starts with identifying the right problem and iterating until the solution can’t get any better. That means lots of divergent thinking, exploring different approaches, and stripping away the unnecessary. And making things simple, but never boring. The intellectual side of design, the heavy lifting before any visual design, is what excites me most.

Over the years, I’ve developed methods and ways of working that help me move quickly through the early, ever-changing phases of the process. But I also know when to slow down and match the pace to what the work really needs.

I’ve worked at startups, where I feel most at home, designing and building new products, as well as at larger companies like Zendesk and Google. Each experience has taught me something new and helped shape me into a well-rounded designer.

I’m adept at turning rough ideas into viable products. Going from whiteboard sketch to product design in a weekend. I can prototype, vibe code, and produce vision work to bring ambitious ideas to life. Alongside design, I’ve coached designers, led teams, and have enough product management chops to plan, prioritize, and organize work.

I love this practice, and I’d love to help you bring your ideas to life.