Ambiguity is all about what we know and don’t know.
The Navigating Ambiguity toolkit classifies ambiguity into four categories based on levels of unknown information and serves as a tool to assist you in managing ambiguity in product development and design.
What we clearly know and understand.
Known Knowns encompass readily understood data like user research, performance metrics, and market trends, serving as the foundation for informed decisions and strategies.
What we know, we need to find out.
What we unconsciously know but haven’t applied.
Unknown Knowns refer to valuable knowledge we possess but may have yet to recognize or put into practice.
Unknown Unknowns refer to the hidden obstacles and potential advantages we may not know yet.
Download the free Context Setting for Product Teams Guide with over 120 actionable tips you can use to make an impact today!
Move forward when the path is unclear.
Ambiguity is a common challenge often faced by the best product teams. This toolkit will help you progress when you’re stuck or missing essential information.
This toolkit is for all skill levels.
This deck is suitable for designers and product managers at all levels of expertise who are creating digital products.
Novice to Intermediate
If you are new to product development or have some experience, these strategies can guide you in dealing with complex and uncertain situations. They enable you to develop essential problem-solving, decision-making, and risk-management skills.
Experienced designers and product managers can use this toolkit to improve and expand current strategies. The tactics provide a problem-solving framework, especially when you feel stuck. They help you reassess and prevent biases.
4 sets of cards (14-20 tactics each, 60+total)
4 PDFs (15-22 pages each)
Actionable information you can start using today.
Each tactic features a description outlining its purpose, a concise list of benefits, step-by-step instructions, and a section for reflection.
Over 60 tactics and 120 actionable tips.
Use any tactic as needed.
Although the organization of these tactics considers the mental frameworks and cognitive methods commonly used to make sense of situations or problems, there are no strict rules.
You can use any tactic at any time. Here are some ideas for specific situations.
Preparing for Change
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