Process, approach + teamwork 🙌

Ideas can be hard to wrangle. The concept of an idea may be too abstract, or on the other hand, we might be sure of its merit.

Only when we can see an idea take shape in a realistic form can we have more profound and meaningful conversations about the idea and refine it; this is what I help companies do.

Important questions at the beginning of the process are: what is the outcome we’re trying to create? What specific problems or pain points we’re solving and for whom?

Spending time creating a product vision allows an idea to evolve.

Taking the time to iterate in this space with an open mind, we can have productive debates and better understand parts of the concept that don’t work and cut them out. We can hone the vision and work towards a set of targeted criteria or features that give us confidence in the eventual outcome we’re trying to achieve.

Product ideation
Product ideation

We can use speed and momentum to our advantage to have critical discussions early on and iterate on an idea rapidly.

Speed for the sake of seeing a new evolution of the idea frequently, but not as an excuse to do shoddy work. This helps create momentum, which allows us to feel like we’re making real progress and stay excited in what can sometimes feel like an arduous process.

It’s easy to rush straight into building an idea, but this approach rarely serves us well. When we skip exploring the concept of an idea and turning it into a robust vision through debate and design, the path from there is usually misinformed. To truly set ourselves up for success, we must realize the idea, test it, and make it as real as we can before rushing into the market or writing copious lines of code.

Product discussion
Product discussion

Other foundational elements that help us to create the best outcomes are understanding the competitive landscape so we can know if our product offering is enough or unique in some way. And also, understanding the potential business models to know if the business we’re trying to create is financially viable.

Building the product

The vision created through the design process gives us clarity on what we want to build. Ideally, we have opportunities to test our idea using the design concepts and the approach in code, i.e., “eating our own dog food.”

Through this process, we can use the product ourselves or do so with real customers.

User testing

Building the idea that we made concrete through design is not as simple as handing designs over. The success of a product lies in the details, many of which static mockups cannot communicate and which get lost in lengthy documentation.

I work directly with developers to build the product, so the outcome meets our expectations and real vision.

Through creating an environment where feedback, honesty, and transparency are appreciated and welcome, we can all work together to achieve our goals.