The Sharper Image Mother’s Day microsite was an interactive Website produced as part of a larger campaign to promote products that appeal to different mom types. It was used as a tool to help the shopper find the perfect gift for their mom. We created four different mom types (“Who’s Your Mommy?”) for the user to choose from and grouped products into categories based on that mom type. Task included design and art direction.
Responsibilities:
Art Direction & Design
Worked with Flash programmer to implement interaction style